It's often been said that just because you can it doesn't mean you should. Automotive customizers frequently go well beyond the bounds of good taste and common sense. Fortunately, the Toyota Prius has not been frequently included in these aesthetic misadventures. A Swedish customizer has now seen fit to to correct this oversight by applying just about every modification know to man to one innocent Prius. Apparently the powertrain is the only thing left untouched. With all the extra mass this beasty surely carries, this Prius no doubt makes the standard model look like a speed demon. It also makes a stock Prius look gorgeous by comparison. I'm not sure what else there is to say about this travesty but you can check out the video after the jump... if you dare!

[Source: Streetfire.net]

Speaking at this week's Management Briefing Seminars in Traverse City, MI, Toyota advanced powertrain program manager Justin Ward reiterated the company's plans to offer hybrid drive systems in every one of its model lines by the end of the next decade. Toyota already has more vehicles with hybrid systems than anyone else, but will need next-generation systems to support larger vehicles like the Tundra pickup, assuming it is still building full-size trucks in 2020. On the subject of fuel cell systems, Ward described the progress the company has made on efficiency (and hence range) as well as performance and durability. However, cost and durability issues still have a way to go and there is the whole issue of hydrogen production and distribution.

On the topic of plug-in vehicles, Ward showed a healthy dose of skepticism. According to Ward, in spite of studies showing that 70 percent of commutes are less than 40 miles per day, having plug-ins with a range of only 40 miles would only cover about 35 percent of total miles traveled. The energy required to charge plug-in vehicles also poses problems. Plug-in proponents point to most vehicles being plugged in at night and taking advantage of off-peak generation and lower costs. Ward told his audience that a study of night time generation indicates that the vast majority of it comes from coal fired power plants. Until carbon sequestration becomes mainstream at power plants the use of coal generated electricity, regardless of time of day won't have as much impact on CO₂ as plug-in advocates would like.

[Source: Automotive News - Sub. req'd]

The Detroit-based automakers aren't the only ones making rapid and dramatic changes to future product plans. Mighty Toyota is shifting its future mix directly in response to the reality on the ground. At the 2007 Detroit Auto Show, the company unveiled a hybrid powered coupe concept called the FT-HS. This coupe was believed to presage a revival of the Supra sports car that went away in 2002. It now appears that the Supra will remain dead in spite of the possibility of hybrid drive. This might have something to do with the lukewarm response that most performance oriented hybrids have received in the marketplace along with the need to increase fleet fuel economy. The general economic malaise also plays against a new premium sports car.

An existing product that won't see a successor is the FJ Cruiser. The FJ is a niche product in a rapidly shrinking SUV segment and the similarly sized 4Runner has already been redesigned for 2010 so the FJ will bite the dust. In the big trucks production is being slashed and smaller, more efficient base engines get more emphasis than the big 5.7L V8. Instead of all of these formerly hot selling and high-profit vehicles, even more small cars like the new 5-door Yaris and the new 2010 Prius, will become the focus of Toyota's attention and production capacity.

[Source: Automotive News - Sub. Req.]

Toyota has decided to add a four cylinder option to the Highlander lineup for 2009. Previously, the mid-sized Highlander had only been available with a 3.5L V6 or a 3.3L V6/hybrid setup. The 2.7L four will be paired up with a new 6-speed automatic transmission and will only be available on the base front wheel drive Highlander. Toyota won't announce what the mileage will be until closer to the mid-January launch date. The current front drive V6 model is rated at 18/24 mpg city/hwy and the four cylinder likely won't be a huge jump over that since the four cylinder will be working a lot harder to move the bulk of the mid-sized CUV. In fact, the Highlander will be the only vehicle in the segment to even offer a four cylinder.


[Source: Toyota]

We have heard all about these European hypermilers who manage to churn out 45-50mpg U.S. in production cars, usually with high-technology turbocharged diesels. However, British TV station Channel 4's motoring website 4Car has carried out real-world fuel economy tests on eight low-emissions cars (5 diesels, 2 gasoline and one hybrid) and has found out that they didn't meet the official mileage and CO₂ emission figures. Although the EU driving cycle is more theoretical than real-world driving, the difference is quite stunning. For instance, the worst offender was the Ford Focus Econetic, which got 11mpg Imperial (9mpg U. S. or almost 1l/100 km) worse in the Channel 4 tests than the official numbers whould have us believe. Moreover, higher fuel usage means that these cars pollute more than expected, and means they should fall in a different Vehicle Excess Duty (Road Tax) band and the driver should pay a higher rate. Follow us after the jump for the complete list and their press release which explains their evaluating method.

[Source: 4Car]

Yesterday a National Hydrogen Road Tour kicked off in Portland ME. A motley collection of ten hydrogen fueled vehicles from a variety of manufacturers will be making their way from Maine to California over the next two weeks. The cars including the VW Tiguan HyMotion along with cars from BMW, Honda, Toyota, GM and others will be making 31 stops in 19 states along the way. Not all of the vehicles will be driven the entire route. General Motors for example will bring out its Project Driveway Fuel cell Equinox in the cities where that program is running, New York, Washington and Los Angeles. BMW will be using the mono-fuel (hydrogen only) version of the Hydrogen7 and is planning to cover the entire route. The tour is being sponsored by the California Fuel Cell Partnership, the Departments of Energy and Transportation and the National Hydrogen Association to promote hydrogen as a way to promote hydrogen's potential as a fuel. VW's John Tillman is writing a tour blog as they cross the country in the Tiguan. The VW press release is after the jump.

[Source: Volkswagen]

Over the years I've bought numerous repair manuals from the likes of Chiltons and Haynes. I've always like working on cars and when vehicles have needed repair my budget has often not correlated with the labor charges involved. Manuals from either company are based on doing full tear-downs of the subject vehicle and include detailed step by step instructions for repairing virtually everything in the car along with lots of photographs. Those with an urge to tear apart their Prius can now get guidance from Haynes. This is definitely not a task for the faint of heart especially if you are going to get into the transmission. Anyone considering going down this path should be extremely careful with the battery and make sure everything is properly disconnected and discharged before starting.

[Source: AutoExpress]

You've heard about plug-in hybrid conversions to the Toyota Prius. Now, a new company offers another eco-upgrade - E85 conversions. A Dutch firm named GreenFuelSystems has created an E85 bio-ethanol conversion kit that is available for 549 Euros. While the English-language version of the company's site is lacking in substantive information, they are currently being hailed as the first group to bring an E85 conversion kit to the market.

What would be truly remarkable is to see a Prius with both types of conversions: a flex-fuel, plug-in hybrid. While there is much talk about the possibilities of converging both alternative fuel and electric charging capabilities, we have yet to see entrepreneurs and innovators bring such projects to the public. With the emergence of this E85 conversion kit (if it is functional and viable), we may possibly begin to see a new wave of green vehicle renovations. Note: In some respects it is harder to do a flex-fuel hybrid than a plug-in.

[Source: Autoblog.nl]

We have already garnered so many technical details regarding Toyota's next-generation Prius hybrid sedan that we are getting pretty antsy to see the vehicle in the flesh. Though it is still heavily camo'd, the first real spy pics of the green halo-car have been snapped, and we can definitely recognize the iconic windswept shape which has become a Prius hallmark. Not entirely visible are the roof-mounted solar cells which are rumored to make it into production. Although the new car will grow a bit in size and get a mildly enlarged engine, efficiency is expected to increase and nickel metal hydride batteries will continue to be used in lieu of the newer but as-yet unproven lithium-based units. Expect the official V.3 Prius debut in January at the Detroit Auto Show. Also planned are a Lexus version of the Prius along with additional models which could make the Prius a sub-brand in Toyota's line of cars and trucks.

[Source: NextAutos]

Plug-In Supply has just released its new $4995 kit which converts your 2004-2008 Prius into a Plug-In Hybrid Vehicle (PHEV). Because the system is based on the Cal Cars reference design and uses lead-acid batteries as opposed to the more expensive lithium or nickel-based batteries, this new kit is cheaper than many other PHEV conversion options. According to Plug-In Supply, the kit will allow your Prius to operate in electric-only mode for up to fifteen miles and at speeds of up to fifty-two miles per hour. Getting 15 miles out of a lead acid pack will be a real stretch given that Toyota is only getting eight with a NiMH pack in its prototype PHEV Priuses. Getting a Prius up to 52 mph on batteries will also take a long time with the size of the electric motor used and all of this will absolutely, possitively void any warranty you may have left. The lead-acid batteries which help make this new kit relatively affordable aren't likely to last the life of the vehicle. Therefore, the pack has been designed to be upgradeable to lithium batteries in the future. Due to the 360-pound weight of the included battery pack, heavy-duty springs have also been made available for the rear of the Prius.

While it still may not make sound economic sense, this kit proves that the costs associated with creating PHEVs is going down. Those living in California, though, might be hard-pressed to purchase a kit such as this if CARB passes its new regulations, as kits using lead-acid batteries may find it rather difficult to meet some of the proposed requirements.

[Source: Plug-In Supply]

click above for a high res gallery of the Toyota iQ

In a move which sheds some light on just how important the Italian market is for small cars, Toyota has begun a new guerrilla marketing campaign for its upcoming iQ minicar. Using magnets stuck to the sides of parked cars along with leaflets hanging off the side-view mirrors, Toyota is highlighting just how small the new car will be. Coming in at just 2980mm long (that's less than ten feet), the iQ will be the shortest car on the market in Europe which has more than two seats. For perspective, the smart ForTwo is less than a foot shorter, and it can only seat two.

Toyota is aware that its new marketing strategy could damage its green credentials, so it is using recycled paper for all the paper materials. The same crew which was hired to place the magnets on the cars will back around afterwards to retrieve any materials which were left littering the ground. The campaign is scheduled to end in early August and the car should go on sale in Europe in the beginning of next year.


[Source: Automotive News - sub. req'd]

Click above for more high-res shots of the 2007 Toyota Prius Touring

The numbers for last year's combined fleet fuel efficiency for all automakers in the United States has been tallied. The winner? Um, Lotus. But, they don't really count. Too small. For manufacturers that actually offer a full line of automobiles, Toyota with 29.69 mpg just barely edged out the likes of Honda, which posted 29.49, and Hyundai with 29.37. All those Prius hybrid sales surely helped push Toyota to the top this year. Not surprisingly, the Detroit 3 didn't even come close with 25.16 from GM and 25.15 from Ford. DaimlerChrysler propped up the rear with a dismal 23.97 average figure.

Toyota has no plans to give up the mileage crown. In fact, the Japanese giant will increase capacity of its upcoming third-gen Prius sedan by an astonishing 70-percent at the Tsutsumi factory in Japan, allowing for the production of 480,000 hybrid sedans per year. For 2010, Toyota plans to bring its Mississippi plant online, which will further serve to increase capacity. We have a feeling that it'll have little trouble selling every one it manufacturers.


[Sources: NHTSA (.pdf link), Automotive News - sub. req'd]

Toyota may have lead the way to mass-market hybrid vehicles with its Prius, but that institutional knowledge is apparently not helping it on the Formula One circuit. While Toyota reportedly spends more money on its F1 program than any other team (and perhaps several small countries) it has yet to win a race after 6 years of trying and now they seem to be behind in developing a hybrid system for the racers. Starting in 2009, F1 teams will be able to use a kinetic energy recovery system (KERS) to provide regenerative braking and an on demand performance boost. Toyota F1 boss John Howett has told AutoSport magazine in Britain that his team are unlikely to be ready to run its KERS system from the beginning of the 2009 season. Toyota are not the only team having issues with the development, Red Bull and BMW have both had testing incidents with KERS. F1 teams will have to learn to deal with high voltage batteries and also ensure that they can actually gain performance even with the added weight and complexity.

[Source: AutoSport]

Click above for more high-res shots of the 2007 Toyota Prius Touring

There is more than just the high price for a gallon of gasoline which is weighing heavily on the nation's economy. The housing slump has been hitting hard as well, with many homes sitting unsold for much longer periods and selling for significantly less money than just a few years back. So, considering these two markets are both undergoing similar pains, why not combine the two and offer a fuel-sipper with the purchase of a high-priced home? That is what two Maryland women have decided to do by offering to give away a Toyota Prius with their $595,000 three-bedroom colonial built 1907 and located in Easton, Maryland. The mother and daughter duo had planned to sell the home after making various improvements, as they have done in the past. Now that it is complete, though, it is sitting on the market.

"We're losing money on the house, and the Prius only adds to losing money, but we also realize it's time we really got to sell the house," says Catherine Poe, the owner. She says she would be willing to keep the Prius and reduce the house accordingly, but hopes to get more attention with the car. Considering that we've found the story interesting enough to post, we'd imagine her strategy has proved successful.


[Source: CNN via GM Inside News]

With the first occupants set to move into Toyota's new Technical Center just south of Ann Arbor, MI just a few weeks from now, the company is hoping to get it certified as a "green" building. Toyota constructed the facility on the site of the former Ypsilanti Psychiatric Hospital. The company reused crushed building materials from the old buildings during the construction of roads and parking lots on the new campus. Additional building materials for the campus have been sourced from within 500 miles of Ann Arbor.

Inside the facilities waterless urinals, low emitting paints and efficient under floor ventilation systems are used. Toyota is hoping to get a gold certification under the Leadership in Energy and Environmental Design, or LEED program.

By happenstance the very location of the facility also worked out to be beneficial. Toyota managed to buy the property for the facility from the state in 2006 over the objections of a developer who had offered more money. The developer wanted to build yet another sub-division with several thousand homes, which given the collapse of the real estate bubble would likely be sitting unsold and empty now. Instead Toyota will be consolidating employees from several buildings scattered around the eastern fringes of Ann Arbor along with hiring several hundred new employees. By moving everyone into a single facility, there were will be less driving from one facility to another for meetings.

[Source: Saline Reporter]